
Tripsterpop
Brand Architect and integrated marketing specialist.
Passionate about marketing & communications – I am experienced on both the agency and client side in branding, strategy, media planning, project management, digital, social media, business development as well as agency management and internal customer centric business transformation. I’ve lead projects from small teams to working on individual campaigns with dozens of stakeholders and over 100 contact points to transform a global agency network. My ability to understand business needs ensures that strategies and solutions deliver the desired impact on the bottom line.
Over the years, I have worked with a wide range of client partners from boutique to multi-national brands across the APAC and globally, such as: ASUS/Intel, Mattel, Nissan, Delta Airlines, , Slim Secrets and so on.
Experiences:
- Brand Strategy
- Creative and Media strategy
- Integrate communications
- Performance marketing strategy and deployment
- Web/Mobile Strategy & Development Management
- Lead generation (Online & Offline)
- Social Media Strategy & Execution
- Content Planning & Production
- CRM Strategy & Management
- Partnership / Sponsorship Management
- PR & Media Relations
- Influencer (KOL) Identification & Engagement